01
B2B Growth Partnership · Strategy + Scope + Investment · July 2026

MAEKO.
Make the food-waste
problem disappear —
before your buyer does.

A pain-led go-to-market: the real customer problem, who exactly buys, and the content + ads engine to turn 15 years of pedigree into a pipeline.

Pain-led positioningICP × market-switchWhat you get, every month →
02
The one real problem you solve

"The rotting wet waste won't leave — and now it's MY problem to prove it's gone."

MAEKO doesn't sell a composter. It makes the smell, the pests, the overflowing skip and the compliance letter disappear on-site in 24 hours — with local engineers so the machine never becomes a new problem. The machines and awards are how you prove it. They are never the hook.

03
What the buyer actually feels — in their words

Nobody wakes up wanting "aerobic composting." They wake up to this:

"The kitchen stinks by 3pm — in this heat it's worse."

"A guest photographed a cockroach — now it's on our reviews."

"We're not paying to haul food waste. We're paying to haul water."

"The skip's pulled 3× a week and STILL overflows after a banquet."

"NEA sent a letter with a date on it."

"We bought a cheap composter once — it rusted, the microbes died."

That last one is the deal-killer: the fear a capex box breaks and leaves rot piling up in tropical heat. A local manufacturer with local service is the one answer Oklin (HK) and Power Knot (US) can't copy.

04
The demand is arriving — you're invisible to it

Regulation is now a forcing function — but only in some markets. Be honest about which.

  • 🇸🇬 Singapore (RSA): large premises must treat food waste on-site — owner legally liable. A letter with a date.
  • 🇦🇪 UAE / 🏝️ resorts: tied to operating approval / no landfill. Physically or legally forced.
  • 🇲🇾 Malaysia: NOT a must-have. Act 672 mandates separation, not treatment. GITA is a tax carrot. Sold on money, not law.
The gap that's costing you

A UN & WEF-awarded company with no LinkedIn page, a broken website, and no way to capture an enquiry. When a forced buyer searches, they find Oklin or Power Knot — not you.

The whole opportunity: become findable and provable before the wave crests.

05
Who buys — and the sharp pain that triggers it

Ranked by need × reach. Attack forced-and-reachable first.

TierWhoThe real pain (their words)Lead message
AHotels & resorts"Kitchen stinks; a guest photographed a roach; the skip overflows after banquets"SG: "NEA says treat on-site — the machine that eats bones & shells & hands you the number"
AMalls & REITs"Loading bay stinks by the food court; a rat on Google Reviews; I owe an auditable diversion number""The route that satisfies the Act + one number, closed-loop into soil like Sunway City"
BFood factories"Hauler hiked rates again; my customer wants a Scope-3 number I can't produce; the cheap composter died""We hand you the number, <2-yr payback, GITA covers the capex, Speedozyme built for oily waste"
BHospitals & campuses"Odour/pests next to wards = infection-control fail; grinders jam on bones & cutlery""Grinder-free so it never jams, ends the odour near wards — lease it like Sunway Medical"
CIslands · UAE (partner-led)"No landfill — waste barges out or gets dumped in the reef" / "compliance ties to my licence""Nowhere for it to go — treat it on-site, with service that reaches you before it rots"

The person who FEELS the pain (engineer/chef/FM) is not the one who SIGNS (GM/CFO/asset-manager). Give the champion the pain; give the signer the money + compliance number.

06
The one rule that runs the whole strategy

In forced markets, lead with the letter.
In Malaysia, lead with the math.

🇸🇬🇦🇪🏝️ Forced markets

"The law requires on-site treatment by [date] — here's the route that satisfies the Act." The gun's already to their head; ROI is secondary reassurance.

🇲🇾 Malaysia mass market

"Pays for itself in <2 years + up to 100% GITA tax write-off — and kills the smell, pests & reviews." Never say "the law requires it" — it doesn't, they know it, and it kills credibility.

Same machine. Two completely different opening arguments. Never mix them in one deck or one ad set.

07
Why MAEKO wins — the moat imports can't copy

"On-site, in the tropics, and it won't die on you."

Local build, local uptime

Malaysian manufacturer = local parts, service, training. Answers the #1 deal-killer that Oklin (HK) & Power Knot (US) structurally can't.

Full line + hard waste

CW crushing chamber eats bones & shells; MW grinder-free (no jams); LQ liquid option. Rivals do one; MAEKO spans all.

Real output, tuned for here

Speedozyme built for the high-oil Asian diet → real soil-enhancer in 24h, not "organic fluff" nobody wants.

Proof, not the hook →9.5M kg processedUN 2019WEF 2021Sunway · Gamuda · F&N · Petronas · Agrobank

The awards & blue-chip logos move BELOW the fold — they're the receipt that retires the "it'll become a smelly paperweight" fear, deployed after the pain is on the table.

08
The question every B2B equipment seller asks

Can you advertise a RM100k machine?

Yes — as a spotlight, not a "Buy Now."

Someone Googles "food waste machine for hotel" → your content brings them in → they see the savings + compliance answer → a human closes it. Ads bring the interested buyer; the funnel + your team turn them into a sale.

09
The engine — content-led, search-weighted

B2B buyers search. They don't scroll. So content & SEO lead, not Instagram.

ChannelJobWeight
SEO · Blog · GEO 🡅 anchorOwn the RSA/GITA/category searches on Google and get cited in AI answers (ChatGPT/Perplexity). The authority engine.RM4.5k
Google / Performance adsCapture high-intent search the moment a mandate forces action (spend separate)RM4k
LinkedInThe B2B engine — reach the decision-maker, ABM, thought leadershipRM3k
Instagram + FacebookProof-of-work — install reels, the 24h transformation, MY reachRM2.5k
Click-to-WhatsAppThe SEA close mechanism — SME F&B fast-track(in ads)

Every piece is pain-led and market-switched: the same topic runs a "compliance" angle in Singapore and a "money + GITA" angle in Malaysia.

10
Turning interest into a signed deal

A hybrid path, built around the on-site waste audit.

CaptureWhatsApp (small F&B) + web form (enterprise)
Qualifykg/day · hauling cost · regulatory trigger · GITA · decision role
The cruxOn-site waste audit — measure their real waste, hand back a payback number
CloseROI + GITA + lease/rent option → quote → close → referral

WhatsApp for small cafés (fast, SEA-native). Web form + Zoom + site-visit for hotels/factories. The site-visit is the moment deals close — the whole funnel exists to get there.

11
What you get — every single month

The scope of work.

ChannelMonthly deliverableQty
SEO Blog / ArticlesLong-form, pain-led, keyword-targeted — regulation guides, ROI explainers, buyer's guides, competitor comparisons4
GEO / AI-answerSchema + Q&A structuring so MAEKO gets cited in ChatGPT / Google AI Overviews / Perplexityongoing
Knowledge / lead magnetGated educational asset — RSA checklist, GITA guide, ROI calculator, spec-sheet / buyer's guide1
LinkedInPosts (3/wk) + 1 long-form article + Sales-Navigator ABM outreach + lead-gen forms12 + 1
InstagramFeed carousels + reels (3/wk) + stories (3–4/wk)12
FacebookPosts (2/wk) + community & review management8
Video (AI-produced)AI-generated reels, product-demo motion & educational explainers from your supplied footage/photos — 24h-transformation · CW crushing-chamber demo · founder-education series4–6
Performance adsGoogle Search + PMax + Meta click-to-WhatsApp + retargeting — built, managed, optimized weekly spend separate
ReportingMonthly performance report + strategy call + approved content calendar + lead tracking1
~36
content pieces / month
4–6
videos / month
3
social channels + SEO + ads
1
report + strategy call

Video is AI-produced — no film crews, no shoot days. You supply raw footage + install/product photos; we generate, edit, caption & publish.

12
How it's produced — AI-led, no film crews

You supply the raw material. We generate, produce & build the IP.

AI-produced, not shot

Reels, product-demo motion & educational video generated with AI — no film crews, no shoot days. Faster, cheaper, endlessly scalable.

You supply the assets

Your existing footage, install & product photos, specs, and any founder clips — we turn them into finished, captioned, on-brand content.

Founder education → your IP

Turn the founder's 15 years of expertise into an ongoing education series — a signature knowledge library MAEKO owns as a durable brand asset.

5 content pillars (pain-led)

Pain & symptom · Regulation & compliance (RSA/GITA) · ROI & the math · Proof & credibility · Education & how-it-works (the authority engine). ~8–10 core ideas/month, each repurposed across blog → LinkedIn → IG → AI video = ~36 pieces. Produce once, publish everywhere.

One-time build — WAIVED on a 12-month signing (~RM30k value)
  • New pain-led website — by-industry pages, ROI calculator, case studies, WhatsApp + demo capture
  • LinkedIn Company Page + 3 seed case studies
  • CRM + WhatsApp + tracking setup (so the funnel is measurable)
13
Investment & packages

Fixed fee runs the engine. Commission means we win when you win.

B2B retainer — SEO/Blog/GEO · Google/Performance · LinkedIn · IG/FB (everything on the scope of work)
RM14,000/mo
Performance layer — RM750 per marketing-sourced demo + 3% commission on closed deals we source
on results
Website + full setup — the one-time build
WAIVED · 12-mo
Ad / media spend — paid to Google/Meta, client-funded
separate
B2C add-on (MunchBOT) — enable + site revamp now, → full engine on ramp (RM8k or 8% of sales, whichever higher)
+RM3,000/mo
RM168k
Year-1 retainer
+RM30k
Website + setup, free
3%
Of the deals we source — aligned upside
~RM5–8k
A single in-house hire — with none of this
14
The first 90 days

Become findable and provable.

Weeks 1–6 · build the spine
01
LinkedIn Company Page + pain-led website + ROI calculator
02
WhatsApp + demo booking live; fix the 404s
03
3 case studies + RSA/GITA knowledge assets
Weeks 5–12 · turn on demand
04
Google intent-search + LinkedIn ABM (market-switched)
05
Content engine live — 4 articles + 36 posts + video/mo
06
Instrument — UTMs, CRM, cost-per-qualified-demo

Gating actions first: confirm NEA-accepted-list status (SG) + MyHIJAU listing per model (the GITA pitch depends on it).

15
In plain English — the whole thing on one page

You make excellent machines. Online, you're invisible. That's the whole opportunity.

The problem you solve

Not "composting" — you make the smell, pests, overflowing skip & compliance letter disappear on-site in 24h.

Who buys & why

Hotels, malls, factories — because the law forces them (SG), or it saves money + tax (MY). Big, considered purchases.

Yes, you can advertise

Not "Buy Now" — a spotlight. Google brings the buyer in; a human closes it with a site visit.

What we do

Fix the website, run Google + LinkedIn + social + WhatsApp, publish ~36 pieces + videos/mo, and bring you qualified enquiries.

What it costs

A monthly fee, your website built free for a year, and a bonus only when you actually make sales.

The bottom line

You have the product, proof & timing. Fix "findable" in 90 days and you catch a wave you're best-built to win.

16
The play, in one line

Lead with the pain. Prove with the machines. Catch the wave.

You already have the product, the proof, and the timing. What's missing is a 90-day sprint to become findable and provable — and an engine to keep the pipeline full. Let's build it.

Prepared for MAEKO / Mentari Alam EKO · July 2026 · pain-led rework grounded in live voice-of-customer research. Gating actions (NEA/MyHIJAU listing) + real ACV to confirm before market.