What you get, every month
Content-led and AI-produced — no film crews, no shoot days. You supply the raw material; we generate, edit, publish and report.
| Channel | Monthly deliverable | Qty |
|---|---|---|
| SEO Blog / Articles | Long-form, pain-led, keyword-targeted — regulation guides · ROI explainers · buyer's guides · competitor comparisons | 4 |
| GEO / AI-answer | Schema + Q&A structuring so MAEKO is cited in ChatGPT / Google AI Overviews / Perplexity | ongoing |
| Knowledge / lead magnet | Gated educational asset — RSA checklist · GITA guide · ROI calculator · buyer's guide / spec sheet | 1 |
| Posts (3/wk) + 1 long-form article + Sales-Navigator ABM outreach + lead-gen forms | 12 + 1 | |
| Instagram + Facebook cross-post | Static posts, feed carousels & AI reels (3/wk) + stories — produced once, cross-posted to both | 12 |
| Video (AI-produced) | AI-generated reels, product-demo motion & educational explainers from client-supplied footage/photos — 24h-transformation · CW crushing-chamber demo · founder-education series | 4–6 |
| Performance ads | Google Search + PMax + Meta click-to-WhatsApp + retargeting — built, managed, optimised weekly (ad spend separate) | ✓ |
| Reporting | Monthly performance report + strategy call + approved content calendar + lead tracking | 1 |
Roughly 36 content pieces per month. Around 8–10 core ideas are produced once and repurposed across blog → LinkedIn → Instagram/Facebook → video, so the volume is coherent rather than filler.
What each deliverable needs from you
Working backwards from the list above. Most of this is a one-time handover in week one; only a few items recur monthly.
| Deliverable | What we need from MAEKO | When |
|---|---|---|
| SEO Blog / Articles 4/month | • 60–90 min recorded interview with your engineer or technical lead (once at kickoff, then ~monthly) — this is where the real technical truth comes from • Spec data for CW / RW / MW / LQ in one spreadsheet: capacity, dimensions, power draw, throughput, warranty, certifications • Which competitors you lose deals to, and on what • Sign-off on published claims (80% reduction · 66% GHG · 24-hour cycle) with a source document | Week 1 then monthly |
| GEO / AI-answer | • The questions your sales team actually gets asked by buyers — a simple list is enough • Website access to implement structured data • Registered business details for the organisation schema | Week 1 |
| Knowledge / lead magnet 1/month | • ROI calculator inputs — finance sign-off required: capex per model, power draw, consumable cost, throughput; plus typical customer hauling/tipping costs • MyHIJAU listing status per model + GITA eligibility confirmation • Any existing brochures or spec PDFs | Week 1–2 |
| LinkedIn 12 posts + 1 article | • A working @maeko.com.my email address — LinkedIn rejects Gmail for Company Page creation • Admin rights to create the Company Page • Founder agreement to post in their own voice (we draft, they approve) • Your target account list for ABM, or approval of ours • Staff list for employee advocacy | Week 1 |
| Instagram + Facebook 12 cross-posted | • Meta Business Manager admin access • Instagram Business account linked to the Facebook Page • Logo in vector format (AI/EPS/SVG), brand colours, fonts • Product and installation photography | Week 1 |
| Video (AI-produced) 4–6/month | • Raw footage and photos of your machines — running, being installed, the CW crushing chamber, before/after material. Everything is generated from your material; we cannot produce footage of your equipment from nothing • ~1 hour of founder recording per quarter for the education series • Permission to feature customer sites where applicable | By the 5th each month |
| Performance ads | • Meta Business Manager + Google Ads admin (or rights to create) • SSM Certificate of Incorporation — exact legal name, for platform verification • Company card loaded on both platforms + monthly budget approved in writing • Domain/DNS access for Google's domain verification • A WhatsApp number not already registered on the WhatsApp Business App | Day 1 |
| Reporting | • Your team logging enquiries → quotes → closed deals in the shared ledger we set up • Deal values (and cost of goods, if the performance fee is in play) • One named contact for the monthly strategy call | Ongoing |
1 · Machine footage and photos. Every reel, demo and explainer is AI-produced from your source material. No footage, no video that month.
2 · The engineer interview + spec sheet. Your product's technical truth exists in your team's heads and inside PDFs — not on your current website. That interview is what makes the articles, the spec pages and the ROI calculator credible rather than generic.
WhatsApp & lead tracking — how we build it
The same stack we run for Dr Stan: a proven WhatsApp Business API setup where every enquiry is traced back to the ad that produced it.
- Every enquiry attributed to its ad. A click-to-WhatsApp lead carries the originating ad reference into the conversation — so you can see which campaign produced which enquiry, not just which campaign got clicks.
- One shared inbox your whole team works from, instead of enquiries trapped on one person's phone.
- Instant auto-response with qualifying questions, then a human takes over.
- A live funnel dashboard — enquiries → quotes → closed deals, refreshed daily at a private link.
- A phone number for WhatsApp Business API — ideally a fresh line, and it must not already be active on the WhatsApp Business App
- Meta Business Manager admin access + your SSM certificate for verification
- Your display name preference (subject to Meta approval, 1–3 days)
- Who receives and answers enquiries, and your target response time
- Your team logging deal outcomes in the shared ledger — that is what turns the inbox into a real pipeline report
No separate CRM subscription is required — the shared inbox plus the deal ledger covers the pipeline for a business of your size. If you later want a full CRM, this stack exports cleanly into one.
The launch timeline
Twelve working days from access to live — with four honest checkpoints rather than one big-bang date.
- Day 12 — Launch-ready. New site live, tracking firing, WhatsApp capture live, LinkedIn Page published.
- Day 13–15 — Ads live as platform verifications clear.
- Day 30 — Fully configured. All verifications through, campaigns optimising, reporting running.
- Month 6 — SEO compounding. Search results build over 3–6 months; paid ads carry the pipeline until then, by design.
Day 1 is the business day after the access pack is complete — not the signature date. Access delays are the single most common cause of launch slippage industry-wide, so it is worth front-loading.
Some steps are queue time, not work time: Meta verification (3–10 days), Google advertiser verification (up to 5), WhatsApp display name (1–3). We submit all three on Day 1 so they run in parallel with the build.
US we do it YOU we need you QUEUE platform wait
Held deliberately to absorb a verification queue running long or an approval taking an extra day — without moving your launch date. Ads typically go live in this window.
After launch — weekly & monthly
- 1 article published, and the previous one distributed across LinkedIn, Instagram, Facebook and video
- LinkedIn — 3 posts + ABM outreach (LinkedIn caps connection requests, so outreach ramps over the first weeks rather than starting at full volume)
- Instagram + Facebook — 3 cross-posted pieces + stories
- Ads optimisation — budgets, audiences, creative rotation, search terms
- Lead quality review + response-time check
- Short written update — no meeting needed
- Performance report — traffic, rankings, enquiries, cost per qualified enquiry, pipeline
- Strategy call — what worked, what's next, decisions needed
- Next month's content calendar for approval
- New video batch produced from your supplied material
- Refresh pass on existing content so it keeps earning search and AI visibility
- New lead magnet published
So the schedule holds: two revision rounds per deliverable · footage and photos by the 5th of each month · one named approver plus a deputy with a 24-hour response window. Where approvals or materials are delayed, timelines shift by the same number of days — we will always flag it early rather than silently absorb it.
Investment
Scope value RM14,000 — supplied at the RM10,000 partnership rate
Charged as a one-month deposit and credited back as your free Month 12
Recommended RM10,000–15,000/month to start
| When | What | Amount |
|---|---|---|
| On signature | Setup deposit — build & configuration begins | RM 10,000 |
| Day 12 — go-live | Month 1 retainer | RM 10,000 |
| Months 2–11 | Monthly retainer, in advance | RM 100,000 |
| Month 12 | Free — your setup deposit credited back | RM 0 |
The MunchBOT consumer line is not part of this engagement and would be quoted separately.
Access pack — the Day 0 checklist
Everything marked Day 1 starts the clock. The rest can follow during week one. Wherever possible we use partner access rather than passwords — you keep ownership of every account and can revoke access at any time.
| Item | Why we need it | Priority |
|---|---|---|
| SSM Certificate of Incorporation | Meta and Google verification. The legal name must match across every platform exactly, so we work from the certificate. | Day 1 |
| Domain registrar login + DNS access | Website switch-over, Google domain verification, keeping your email working through the change. | Day 1 |
| Website hosting access (cPanel/FTP) + shop admin | To map every existing page to its new address so your search rankings carry across, and to leave your existing shop untouched. | Day 1 |
| Meta Business Manager admin + Facebook Page + Instagram | Ads, WhatsApp API, pixel, cross-posting. | Day 1 |
| Google Ads · Analytics · Search Console | Campaigns, conversion tracking, and the historic search data we need for the migration. | Day 1 |
| Company card on Meta + Google, budget approved in writing | Ads cannot run without billing configured on each platform. | Day 1 |
| WhatsApp number for Business API | Click-to-WhatsApp ads and the shared team inbox. Must not already be active on the WhatsApp Business App. | Day 1 |
| @maeko.com.my email address | Required to create the LinkedIn Company Page — free email providers are rejected. | Day 1 |
| Machine specs — CW / RW / MW / LQ in one spreadsheet | Capacity, dimensions, power, throughput, warranty, certifications. Your product pages and calculator are built from this. | Day 1 |
| Named approver + deputy, 24-hour response | A single unavailable approver is the most common cause of a slipped launch. | Day 1 |
| Logo (vector), brand colours & fonts | Website, social templates, ad creative. | Day 1 |
| Machine & installation photos / footage | The raw material for all video and social production. | Day 1 |
| Pricing, and cost data if the performance fee applies | ROI calculator inputs and pipeline reporting. | Week 1 |
| MyHIJAU listing status per model · certifications | Needed before any campaign references GITA eligibility. | Week 1 |
| Customer references + permission to publish | Case studies — currently your strongest untold story. | Week 2 |
| Sales team contacts + enquiry routing rules | Where enquiries go, who answers, and how fast. | Week 1 |
For Meta, Google, LinkedIn and Analytics we request partner access — you retain full ownership and can remove us in one click. Nothing is created under our name. For the few items with no partner option (registrar, hosting), we use a shared password manager and rotate credentials after the migration.